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Look Beyond the Truck

Project Type

Campaign

Date

May 2023

Location

2023 Brisbane Truck Show

Role

Brand and Identity Designer

The ‘Look Beyond the Truck’ campaign was initiated by the National Road Safety Partnership program and was launched at the 2023 Brisbane Truck Show.

The campaign was created to remind and recognize that within every heavy vehicle is an individual and a professional, trucking for what they love. Our truck drivers are essential in keeping the country moving, and their stories and safety matter. ‘Look beyond the Truck’ aims to encourage other road users to drive alongside truck drivers with respect and compassion.

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