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Look Beyond the Truck
Project Type
Campaign
Date
May 2023
Location
2023 Brisbane Truck Show
Role
Brand and Identity Designer
The ‘Look Beyond the Truck’ campaign was initiated by the National Road Safety Partnership program and was launched at the 2023 Brisbane Truck Show.
The campaign was created to remind and recognize that within every heavy vehicle is an individual and a professional, trucking for what they love. Our truck drivers are essential in keeping the country moving, and their stories and safety matter. ‘Look beyond the Truck’ aims to encourage other road users to drive alongside truck drivers with respect and compassion.
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